Media Relations

Media relations strategy, Earned + paid media execution, Thought leadership, Publicity, Media training, Media monitoring + reporting

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testimonials

Client Testimonials

"As someone with a background in media relations, I thought I had a solid grasp of effective communication strategies, but Fiona took my skills to an entirely new level. Her tailored approach sharpened my abilities and gave me new techniques to improve how I engage with media, partners, and other stakeholders."

Patrick MacKenzie, Chief Executive Officer, CEO

Immigrant Employment Council of BC (IEC-BC)

“Fiona combines her years of expertise with a fresh approach to media training. She helped our spokespeople feel at ease, authentic, confident and prepared. Several of our employees were able to use Fiona’s training immediately in real-world and difficult situations that they felt empowered to manage. We recommend Fiona to any organization looking to take their spokespeople to the next level.”

Janine Massey, Chief Marketing & Communications Officer

Ducks Unlimited Canada

"Coldwater Communications was a dream to work with. Fiona Forbes' expertise and wealth of experience in media is unmatched. She guided a media training session for a client in the film and entertainment space and successfully helped instill confidence to hone various media opportunities effectively. Her personalized approach is tailored to the client's needs and presented through interactive sessions and constructive feedback. Fiona was fantastic!"

Jalila Singerff, Director of PR

Jive PR + Digital

“It’s rare to learn from someone with the breadth of experience and industry knowledge that Fiona has. She’s also a natural teacher. Our spokespeople felt comfortable, confident and ready regardless of their past interview experience. She is such a pleasure to work with and her training is the perfect addition to any spokesperson development program you might have, regardless of the industry you’re in.” 

Emily Alden, Senior VP

SVP Brightlight Pictures

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