In an age where information travels at the speed of light, the Canadian public relations profession and the organizations they serve are facing a formidable challenge in the form of Bill C-18, the Online News Act. While the intention behind this legislation is noble— to protect Canadian news media and ensure a fair revenue share with tech giants like Meta (formerly Facebook) and Alphabet (Google)-its implementation has had far-reaching negative consequences for the PR industry and small organizations like businesses, non-profits, and the arts trying to connect with their audiences. Read the opinion piece published in The Hill Times on October 23, 2023.
